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The tone of the government's web content should be: Examples of statements that use the second person Send your application to… To get this benefit you must… Address the person in page titles, links and navigation labels For page titles, links and navigation labels, use the possessive adjective "your" when the audience might consider the item being referred to as belonging to them.
Examples of navigation labels that address the person Change your address Replace your card If the subject of the title, link or label refers to general information, use the indefinite article "a" or "an" or no article at all. Examples of navigation labels that don't use a possessive adjective Start a new business Pay application fees Don't use the first person Don't switch from speaking to people to speaking on their behalf.
Don't use "I" or "my" statements. Example of statements that don't use "I" or "my" Write: How to renew your passport Renew your passport Instead of: How do I renew my passport? Exception You may use "my" in content, page titles and links for proper names such as My Service Canada Account.
Share this rule by email 3. Use "we" and "our" when writing on behalf of the Government of Canada. Examples of statements that use "we" or "our" to refer to the Government of Canada Write: Use "Government of Canada" when: The Canadian Food Inspection Agency gives permits for some meat products.
All restricted or controlled drugs need an import permit from Health Canada. Don't include references to your website on your website. Example of a statement that doesn't refer to Canada. Get more information about eligibility on the Canada. Third parties Don't provide information on behalf of another organization.
Don't duplicate information provided on another organization's website. Instead, direct people to that website to get the information.
Name the other organization when your content refers to it. Example of a reference to a third party Write: If you plan to travel to or transit through the United Statesfind out about the rules you need to follow from U. Customs and Border Protection.
If you plan to travel to or transit through the U. Customs and Border Protection website for information on the U.
Western Hemisphere Travel Initiative, and the requirements for entering or returning to the U. We also provide advice on how to follow them.
Express an obligation When telling people about: To be eligible for compassionate care benefits, you must be able to show that… Administrative: After you apply online, you'll need to provide us with the following documents before we can finalize your claim.
Express a recommendation When telling people that they're allowed to perform an action:The Canadian Style is an indispensable language guide for editors, copywriters, students, teachers, lawyers, journalists, secretaries and business people -- in fact, anyone writing in .
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A style guide (or manual of style) is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field.(It is often called a style sheet, though that term has other meanings.).
A style guide establishes and enforces style to improve ph-vs.com do that, it ensures consistency within a document and across multiple. A note on editing 4 Part 1 The essence of style 5 Part 2 American and British English derived from those used each week in writing and editing The Economist.
This ninth edition of the “The Economist Style Guide” is in three To make the style guide of greater general interest, Part 3 consists. Keep writing style easy to read, concise and free of bias. Standard style guide for most U.S.
newspapers, magazines and public relations firms. Why AP Style? 1. Accurate 2. Clear 3. Tight 4. Neutral (non-offensive) Numbers. Jul 23, · Get Enjoy ph-vs.com?book=Reads The Canadian Style: A Guide to Writing and Editing Popular Best Sellers.